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About Us

Since 1986, we’ve been designing and manufacturing affordable, sweet, tasteful, traditional, and modern baby items. What started out as a small business created by Simon Yedid, is now a global company with hundreds of employees, thousands of styles per year, selling in tens of thousands of stores across the world.

Moms, dads, grandmothers, and grandfathers have always thanked us for bringing them everlasting memories and photo ops of their magic moments with their little blessings.

Our Cutie Pie’s (also referred to as our staff) are committed to creating affordable and cutting-edge baby gear, at prices that they can afford.

We have offices in the hearts of New York and Shanghai; on both ends of the globe.

We are a compassionate, caring, and diverse company that believes in giving back and supporting charities across the world.   Some of which are orphanages, cancer research, feeding and clothing the poor, and lifesaving organizations.